An expo park dedicated to Chongzhou baijiu brewing culture.
To gain an in-depth understanding of western Sichuan baijiu brewing techniques and experience the rich charm of traditional liquor culture.
A low-key yet fascinating baijiu culture spot, well worth a stop, where you can pick up unique knowledge about the art of distilling.
Tickets & Transport
Tickets
- Adult ticket
- ¥50
- Child ticket
- ¥25
- Free
- No
- Ticket methods
- Purchase tickets on-site or make a reservation via the scenic area's official WeChat public account.
- Ticket notes
- Ticket prices may vary due to events; it is recommended to call in advance for inquiries.
Opening Hours
- Last entry
- 16:00
- Ticket sales end
- 16:00
- Opening notes
- Opening hours may be extended on holidays; it is recommended to confirm before your visit.
Best Time to Visit
- Best time of day
- Morning
- Best day of week
- Weekdays
- Best season
- Spring and Autumn
- Avoid times
- Noon on holidays
- Avoid days
- Weekends
- Crowd level
- Low
- Crowd peak time
- 10:00-14:00 on holidays
Getting There
- Metro station
- No direct metro access
In Detail
Jinpendi Liquor Culture Expo Park is located in Chongzhou City, Chengdu. It is a 3A-level tourist attraction themed around the brewing culture of Chongzhou baijiu. Built around the Jinpendi Liquor Group, the park showcases the traditional brewing techniques and cultural heritage of the western Sichuan plain. It features brewing workshops, liquor cellars, and cultural exhibition halls, allowing visitors to witness the remarkable transformation from grain to fine liquor up close.
The park preserves old fermentation pits and traditional brewing tools. The air is filled with a subtle aroma of liquor, giving the site an antique and mellow atmosphere. Visitors can tour the brewing process, learn about the history of the "Jinpendi" brand, and taste original liquor in the tasting area, experiencing the unique charm of Sichuan liquor culture.
As an industrial tourism attraction, it combines knowledge and fun, making it suitable for visitors interested in liquor culture as well as family outings, where you can learn about the wisdom of Chinese baijiu brewing in a relaxed atmosphere.
What to expect
Visitors can tour the brewing workshop, old cellars, and cultural exhibition halls, watch master brewers at work, and learn about the traditional brewing process. The park is clean and filled with the aroma of liquor. Visitors can participate in liquor tasting and purchase specialty liquor products. The tour is entirely on foot and takes about 1–2 hours.
How to visit
It is recommended to drive or take a taxi; it is about a 1-hour drive from central Chengdu. After arriving, start with the exhibition hall, then follow a guided tour of the workshops and cellars, and finally enjoy a tasting experience in the tasting area. Half a day is enough.
Pros
Less crowded and peaceful. You can learn about the brewing process up close, enjoy liquor tasting, and it's suitable for culture enthusiasts.
Cons
The location is relatively remote, public transport is inconvenient, the park is not large, and the content is relatively simple.
Highlights
- Traditional brewing workshop: watch grain fermentation and distillation processes on site
- Old wine cellar: explore the storage environment of aged liquor
- Liquor culture exhibition hall: learn about Chongzhou liquor history and the Jinpendi brand story
- Tasting experience: sample unblended baijiu (Chinese liquor) and savor the flavors of Sichuan spirits.
FAQ
Can you taste baijiu for free?
Typically, the park offers a tasting session; please refer to the on-site arrangements.
Is it suitable for visiting with children?
Yes, it's suitable. Children can learn about traditional brewing techniques, but caution is needed to stay away from high-temperature equipment.
Do I need to book in advance?
Individual visitors can generally go directly; groups are advised to contact and book in advance.
Field Tips
Best photo spot 1. Brewing workshop: traditional steaming pots with swirling steam, full of life. 2. Old wine cellar: rows of clay jars in dim, warm light, highly atmospheric. 3. Culture exhibition hall: wall displays of drinking vessels, great for close-ups. 4. Tasting area: antique-style tables and drinking sets, perfect for candid shots.
Best entrance Main gate (on Jinpendi Avenue side)
Best exit Main gate
Location & Nearby
Nearby attractions
- Yanhua Pond Museum (3.5 km)
- Tang Style Shu Charm Scenic Area (4 km)
- Tianfu International Slow City (6.7 km)
- Bamboo Art Village (7.7 km)
- Yuantong Ancient Town Scenic Area (8.9 km)